Automotive programs

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Books eBooks Online Academy. Facebook Twitter Instagram Youtube. No products in the cart. Automotive Programs. Automotive Programs in US and Canada. Easy-to-Read Format Do you teach a basic consumer auto class? Buy Now. Another option is to use a perks system where benefits are available unconditionally to all members. Depending on your choice, membership may require a proven purchase, or simply enrollment.

Perk loyalty programs are best if you wish to build a centralized customer base, using the system to collect contact information to engage and educate them. Coalition loyalty programs unite several brands under one virtual roof. In the automotive industry, this could strengthen the relationship between manufacturers, dealerships, repair or bodywork garages and even forecourts. Unlike simply integrating certain rewards from individual partners, the coalition approach allows customers to earn points at any of the locations, and spend them at another.

Loyalty programs generally follow a free model, because nothing builds a community like complimentary rewards. However, companies like Amazon can break this rule by asking for a monthly subscription fee and still be immensely successful.

The key is value: if the loyalty program offers rewards that are highly desirable for members, they will be willing to pay a recurring fee.

In the case of the automotive industry, such membership benefits may include priority roadside assistance, free maintenance, vehicle health alerts and so on. One of the most alluring aspects of a car or dealership loyalty program is the variety of rewards that are available through partners. Loyalty participants can enjoy benefits like a free treat or drink at their favorite forecourt or get a large discount on car parts at a body shop.

The reward catalog of a car or dealership loyalty program is all about convenience, so make sure to utilize the partnership network to its full extent. One big challenge for automotive companies is the lack of personalization. Then use the loyalty program to give people an incentive to complete it.

Using an advanced profiling system, you can create customer tags based on the answers to fuel your segmentation process. Or update customer profiles directly based on the answers. Either way, the data you earn will allow you to send out more relevant emails. In the future, smart vehicles will be managed through over-the-air tuneups, allowing drivers to manage smart functions for their vehicles on the go.

During the early adoption phase, you can help introduce your audience to this technology by giving loyalty program members free trials as a reward. For instance, you can offer enhanced driving assistance for a week to new members, which they can extend by spending loyalty points. A truly next-gen automotive loyalty program only works if members are able to effortlessly identify themselves at partner stores, forecourts , body shops, and dealerships.

Instead, offer digital loyalty cards that are available online, through a loyalty app, mobile pass or just by opening their membership page on mobile. Speaking of apps, a dedicated loyalty app can act as an engagement hub, drastically increasing the number of touchpoints you have. For one, the app alerts members about the latest deals, offers and news regarding the loyalty program.

The app also can be used to manage services, local partner companies, redeem rewards, fill in quizzes and receive weather reports. Besides the loyalty app, consider implementing a Mobile Wallet , which stores the digital loyalty card, alongside event tickets and reward passes.

Learn about app-based engagement and how loyalty features work on mobile from our joint webinar with Mito. American multinational car company Ford has been a trailblazer in the industry since the very beginning. An innovative force, Ford has introduced an app-based loyalty program to reward loyal drivers in multiple ways. BMW UK entered the field of automotive loyalty programs because they wanted to connect directly with company card drivers.

Inside Edge a program empowered by Antavo is a no-point, reward-only perks program, where members have instant access to all the available benefits. Focusing on exclusive benefits for fleet drivers, Inside Edge aims to aim a strong relationship with company car owners. Swedish automotive company Volvo launched a rather unique loyalty program in the UAE region that provides benefits on parts and labor based on the age of the vehicle.